Peloton urges people to celebrate a different kind of joy this holiday season. The brand’s kind of joy, which is the joy of pushing your limits right next to the tree, the joy of riding with thousands of others on Christmas morning, and the joy of hearing the right motivation, right when you need it.
The 30-second spot features a diverse cast riding their Peloton bikes in the comfort of their home, which is adorned with Christmas lights. Peloton instructors are heard shown motivating the class attendants to “create some magic” because it’s Christmas morning. “Our kind of joy feels different,” the voiceover says toward the end of the commercial, which is scored by Kanye West’s “All of the Lights”.
“This holiday, give the gift of Peloton,” the voiceover adds at the end of the video, which sees a little boy waking up on Christmas morning and finding his dad riding the Peloton bike in the living room. At the brand’s website, customers can purchase what they need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets them unlimited access to Peloton classes, or accessories to equip them and their family.
There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.
The in-studio classes start at $20 for new members. For those who are not a Tread or Bike owner, the classes are available on Peloton Digital for $19.49 per month.