Ohio Lottery advertises, in a commercial dubbed “Stereo – TV,” the newest family of instant tickets from Ohio Lottery, Decade of Dollars.

The spot, part of the “Feels Like a Million” campaign, shows a father who plays music on vinyl and starts dancing with his little daughter in the living room. “Winning enough for a new Saturday morning ritual. That feels like a million,” the voiceover says.

Directed by Eric Anderson, the commercial features music by Damon T. Criswell, President Manager of Score Vault, LLC.

The “Feels Like a Million” campaign, created by Cleveland-based independent agency Marcus Thomas, was launched by The Ohio Lottery in June 2018, with focus on the emotional impact smaller monetary amounts of wins can lead to.

The Decade of Dollars instant tickets, available at Ohio Lottery retailer from February 20, 2019, give players the chance to win a certain amount of money for 10 years. The $1 Decade of Dollars instant gives players a chance to win $500 a month for 10 years, the $2 Decade of Dollars instant gives players a chance to win $1,000 a month for 10 years, the $5 Decade of Dollars instant gives players a shot at $2,500 a month and the $10 ticket gives them the chance to win $5,000 a month for 10 years. Non-winning Decade of Dollars tickets can also bring players a prize. If they enter the tickets to MyLotto Rewards, they have a chance to win one of five super prizes valued at $10,000 – from cash, a vacation, concerts and more – plus the chance to choose which prize bucket they want to drop their entries into.