M&S continues its holiday campaign with a new installment, that advertises its pyjamas.
The spot, dubbed “Go Pyjamas,” features a family – from the little ones to the older ones – clad in festive pyjamas, showing off their dance moves to the rhythms of House of Pain’s “Jump Around”. The styles are different, for various preferences – there is Fair Isle, floral print, penguin print, red check tartan, satin sets, . Prices start from £10.
At the end of the advert, the cute dog Jinty from the jumper ad makes a special appearance again, dressed in her own Christmas jumper.
Two weeks ago, the high street brand released a similar advert for jumpers, titled “Go Jumpers for Christmas.”
Nathan Ansell, M&S’s Clothing & Home Marketing Director said, “For millions of customers, nothing says Christmas like some new pyjamas so we’re really excited for the next part of our campaign which backs another big commercial category for us. It’s all about showing off products which offer great style and great value for the whole family.”