Morrisons has released a new advert, highlighting that its brand products are available for purchase at lower prices, compared to and cheaper than branded equivalents at Morrisons.

The 40-second spot features a woman in her kitchen as she’s listing the things she needs to buy before going out. Among the items she mentions are chicken, fresh rolls, and eggs. The video then goes on with Morrisons employees at work, while the voiceover says “Every day we deliver over fifty million items to our stores to make sure that we’ve got everything you need, whenever you need it”.

The end of the advert sees the woman back home, laying the table and welcoming her husband and kids, who are returning from a walk.

The soundtrack music is the 2018 single “Pretty Shining People” by English singer-songwriter George Ezra, from his second studio album, “Staying at Tamara’s”.