Professional BMX rider and model Austin Augie stars in the Michael Kors Mens Fall 2019 campaign.

Shot by legendary photographer David Sims, the campaign film features Augie rocking some of the pieces included in the new collection, while in the background Cher’s “Hell on Wheels” is playing.

The award-winning designer of luxury accessories and ready-to-wear says that, “from urban outerwear to take-you-everywhere backpacks, they’ve got everything you need to live an action-packed life”.

Augie also showcases the new Bayville watch, which features automatic movement, carbon fiber casing and a red glass dial. He and skater turned YouTube videographer Matt Komo also took the Kors X Tech capsule collection out for an action-packed spin around L.A. The two wore new sneaker styles, knit and puffer jackets, track pants and more during their ride through the city.

With a history rooted in glamorous American sportswear, the designer’s Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels offer a luxe range of iconic handbags, accessories, ready-to-wear, footwear, wearable technology, watches, eyewear and a full line of fragrance products. In 2016, the brand also introduced the Michael Kors Access smartwatch to its range of product offerings.