McDonald’s promotes, in its latest commercial, the new McCafé Donut Sticks, highlighting that they are made fresh every morning and pair perfectly with your coffee, especially on the days when you need a morning pick-me-up.
The 30-second spot opens with a middle-aged man in a McDonald’s drive thru, ordering two coffees and four portions of the new Donut Sticks. “You must really love these Donut Sticks,” the McCafé employee says while handing him the order. The man then reveals the sticks are not for him, but for the persons in the car behind him, who are a father and his three daughters, who are singing from the top of their lungs. The employee can’t help but give the dad, who seems to need a morning pick-me-up, a sympathetic look. The customer who has just made the order says he will have a coffee, though.
At the end of the commercial, the voiceover states that the new McCafé Donut Sticks are made fresh every morning and adds the tagline “It’s a Little Sweet To Go With Your Coffee,” which also flashes across the screen.
Made with sweet golden-brown dough, sprinkled with cinnamon sugar, the Donut Sticks are only available at breakfast, at participating McDonald’s for a limited time.