McDonald’s advertises its Fresh Beef Quarter Pounder in a new commercial, showing that this delicious and juicy burger is an easier way to enjoy summer.
The spot features a variety of scenarios in which different people are tackling summertime-related challenges, such as a father who carries one of his kids and some stuff for the beach, a couple who are struggling to keep their tent in place and gather their things at a camp site when an unexpected summer rain begins, a family stuck in traffic jam on their way to their holiday destination and the pre-teenage kids fighting in the back seat over an electronic device, a young man falling into the water from his canoe, a man getting hit by a ball on the beach, and more.
Serving as soundtrack is an original song about summertime, a period that isnt always easy, as the fast-food chain aims to highlight.
According to McDonald’s, each Quarter Pounder with cheese features “a ¼ lb. of 100% fresh beef that’s hot, deliciously juicy and cooked when you order, seasoned with just a pinch of salt and pepper, sizzled on a flat iron grill, then topped with slivered onions, tangy pickles and two slices of melty cheese on a sesame seed bun”.
Moreover, the burger contains no artificial flavors, preservatives or added colors from artificial source.