Mastercard continues its Start Something Priceless campaign with a new installment, encouraging people to enter the world of Cirque du Soleil like only Mastercard cardholders can.
The spot follows a young boy as he goes on a backstage tour and watches the Circque du Soleil team getting ready for a show. The experience has such an impact on him that he develops a real passion for the moves he saw at the acrobats. Back home, he tries to make the same moves, but he doesn’t seem to have a natural ability for this. His sister, however, proves she has it. After he leaves the room, she performs the moves with such an ease that she is presented as (Amy Monette) a “future Cirque du Soleil performer”.
“Enter the world of Cirque du Soleil like only Mastercard cardholders can and find your own way to Start Something
Priceless,” the voiceover says at the end of the commercial, urging viewers to use their Mastercard to book priceless experiences at mastercard.ca/cirquedusoleil.
Mastercard cardholders will enjoy insider access to some of the most incredible experiences imaginable, ones that only Cirque du Soleil and Mastercard could create together. They will also have the chance to try out their skills at acrobatic arts on stage, along with an in-depth backstage tour of Alegría before taking their best-in-house seats. In addition, they will be able to access the Mastercard VIP Experience and enjoy a meet and greet with performers. Mastercard cardholders can expect access to presales and to the Mastercard VIP Experience (which includes premium seating, food and cocktails in the VIP suite, complimentary parking and a parting gift) at big top shows across Canada.
As a Mastercard cardholder, you will save 15% on admission to every Cirque du Soleil show touring Canada and 20% off all Las Vegas shows.