Little Caesars promotes its new limited-time deal on the Hot-N-Ready Thin Crust Pepperoni Pizza in a commercial featuring a couple as they discover that there actually is a crispy crust underneath all that pepperoni and cheese.
The 30-second ad shows the woman slamming the side of her face onto her dining table to get a better look at the pizza’s profile and checking if, beneath the layers of pepperoni and cheese, there is a crust. “This new Little Caesars Thin Crust Pizza is soo loaded with pepperoni and cheese, I don’t believe there is anything crust.
Pepperoni, pepperoni, pepperoni, cheese, cheese, crust. Found it!” she says, which makes her husband slam his face onto the table, as well, in order to see it. He thus convinces himself that “there is a crispy crust under all that pepperoni”.
At the end of the commercial, the voiceover urges viewers to pick up the most cheese and pepperoni they can fit on a large thin crust pizza for the nation’s best price of just $6.