Kia Motors showcases its Kia GT Family in a new commercial.

The spot, entitled “Barrel Racers,” features a woman riding a horse and a Kia GT racing among barrels. “Life should not be a journey to the grave, with the intention of arriving safely, in a pretty and well-preserved body. But rather to skit in broadside and a cloud of smoke. Throughly used up. Thoroughly worn out. And loudly proclaiming ‘Wow! What a ride!’ says the voiceover.

The end of the video sees the Stinger GT, the Forte GT and the Stinger GTS speeding down the sandy road, leaving a cloud of smoke behind them, and the lines “A new era of Kia performance” and “Give it everything” flashing across the screen.