Kettle Chips has launched a new campaign in the UK to showcase its new Kettle & More range, which sees the chips seasoned and paired alongside real fruit and vegetable slices.
Three different 10-second spots, released with the tagline “Real Food. Real Pleasure,” feature the three additions to the brand’s offering, namely Kettle Chips with Norfolk pork sausage seasoning and real apple slices, Kettle Chips with smoked chipotle and crème fraîche seasoning and real sweet potato slices, and Kettle Chips with goats’ cheese and caramelized onion seasoning and real beetroot slices.
The new Kettle & More range, available from April, initially launched into Sainsbury’s and Tesco, but is also available to order for convenience and independent retailers.
The spots, part of a £5m campaign that also includes social and digital advertising, mark the brand’s third campaign with TV support in 18 months.