Kay Jewelers urges you, in its Christmas commercial, to “find the perfect gift at the perfect price for the one who believes in you all year long”.
The 30-second spot, titled “Every ‘Best. Gift. Ever.’ Begins with KAY,” features Santa as he finishes delivering gifts and returns home to his wife with a Kay Jewelers shopping bag. When he gets in their bedroom, where she’s already sleeping, he carefully places on the nightstand a box containing a necklace (the Love + Be Loved Diamond Circle Necklace 1/4 ct tw Sterling Silver 18″, priced at $149.99) and soon after that he receives a nice “thank you” from her, who wakes up and gives him a kiss.
“At Kay, we know that every gift is important, but the most important gift is the one you give to the person who believes in you all year long,” the voiceover says, adding – at the end of the commercial, the tagline “Every ‘Best. Gift. Ever.’ Begins with KAY”.
Viewers are also encouraged to shop the Love + Be Loved collection exclusively at KAY. Customers can now get $25 off their next order of $99, up to 50% off storewide, and, in addition, win a $100 Kay gift card.
The Love + Be Loved collection includes bracelets, rings, earrings, necklaces, pieces for men, as well as personalized styles.