Kay Jewelers Santa Commercial

Kay Jewelers urges you, in its Christmas commercial, to “find the perfect gift at the perfect price for the one who believes in you all year long”.

The 30-second spot, titled “Every ‘Best. Gift. Ever.’ Begins with KAY,” features Santa as he finishes delivering gifts and returns home to his wife with a Kay Jewelers shopping bag. When he gets in their bedroom, where she’s already sleeping, he carefully places on the nightstand a box containing a necklace (the Love + Be Loved Diamond Circle Necklace 1/4 ct tw Sterling Silver 18″, priced at $149.99) and soon after that he receives a nice “thank you” from her, who wakes up and gives him a kiss.

“At Kay, we know that every gift is important, but the most important gift is the one you give to the person who believes in you all year long,” the voiceover says, adding – at the end of the commercial, the tagline “Every ‘Best. Gift. Ever.’ Begins with KAY”.

Viewers are also encouraged to shop the Love + Be Loved collection exclusively at KAY. Customers can now get $25 off their next order of $99, up to 50% off storewide, and, in addition, win a $100 Kay gift card.

The Love + Be Loved collection includes bracelets, rings, earrings, necklaces, pieces for men, as well as personalized styles.

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