IKEA showcases its SEKTION kitchen cabinets and advertises its Projekt credit card in a new commercial.
“At IKEA, we believe everything you need should be within reach. That anything that matches your taste can match your budget. That green living doesn’t have to cost much green. We believe that you should always have room for the little things. And that your dream kitchen should work as hard as you do,” the voiceover says on the 30-second spot, which apparently features a mother preparing the school lunch for her daughter. Sandwich with peanut butter and jelly, a juice box, a little star stuck on the zip bag and a handwritten message are all carefully placed in a lunch box that it turns out is not for a kid, but prepared by a girl for her mother.
At the end of the commercial, which features various IKEA storage items, including the SEKTION kitchen cabinets (with a 25-year limited warranty), the voiceover informs that financing options are available with the IKEA Projekt credit card. A final onscreen line also informs that IKEA was ranked Highest in Customer Satisfaction with Kitchen Cabinets.