IKEA showcases some of its bedroom products in a new commercial, that introduces the “IKEA Kåma Sutra,” described as “the ultimate guide to bedroom satisfaction”.
“Are you getting enough satisfaction in your bedroom?” the voiceover asks at the beginning of the 90-second ad, which sees a man’s hand grabbing the IKEA Kåma Sutra illustrated book, consisting of dozens of bedroom positions.
“IKEA has spent years studying life at home to help every bedroom lover reach the highest level of fulfillment. And we’re sharing all of that expertise in this handy manual,” the voiceover says, presenting then various positions that range from classic to modern, including The Lotus Flower, The Widely Open, The Seated Desire, The Climber, and more.
Among the products featured throughout the ad are the PUDERVIVA Full/Queen duvet cover set combined with the durable hardwood bed frame, the ELVARLI J-section storage combination, the LANDSKRONA Sofa with various fit and soft finish cushions, the SVARTA twin loft bed frame, and others.
The commercial ends with the voiceover saying that, if you’re craving for more bedroom ideas, there’s a world of inspiration waiting for you in the Kama Sutra section on the Swedish retailer’s website.