IHOP’s sneaking into the Chicken game and invites people to hurry in to try its new Buttermilk Crispy Chicken and Pancakes, for only $6.99, in a hilarious new commercial.
The 30-second ad, entitled “Sneak Attack,” features a man hiding in a huge wooden chicken that nods to the trojan horse saying, while the “device” is getting closer to a gate, that they’re sneaking just like IHOP’s sneaking into the chicken game. “They got brand-new buttermilk crispy chicken made with all-natural chicken breast. We’re talking chicken sandwiches, chicken and waffles, even chicken and pancakes,” the guy says, deciding then to go back to IHOP instead of continuing his mission.
The commercial ends with the voiceover highlighting that the new Chicken and Pancakes are only $6.99 at IHOP. The offer is valid for a limited time only. Price and participation varies.
The Buttermilk Crispy Chicken menu features eight new items, including Chicken & Pancakes which combines classic buttermilk pancakes with four breaded chicken breasts, Crispy Chicken & Bacon Cheddar Waffles, a Spicy Buffalo Crispy Chicken Sandwich, and Boneless Buffalo Chicken Strips & Fries.
“Our new Crispy Buttermilk Chicken menu was developed with both quality and taste in mind, featuring all-natural chicken breasts and breast strips that are dipped in our proprietary Buttermilk batter and perfectly seasoned breading before being fried to a crispy, golden brown that’s still juicy on the inside,” said Brad Haley, Chief Marketing Officer at IHOP, in a press release.