Hotels.com is on the hunt for its first-ever hotel Canine Critic to review the best pet-friendly hotels around the world and has released a commercial to invite those who have a doggie diva to post a picture of their pooch on Instagram, tag and follow @hotelsdotcom and #CanineCritic.
The spot features canine critic Dolly Pawton as she enjoys the facilities of a pet-friendly hotel, from bubble baths to spa to a comfortable bed and more. “Hotels.com is seeking a doggy diva to live the pampered hotel life. If you’re a kween who knows your champers from your paw-secco, loves the high-life, has a bubbly bark, and lives life at a 1000-thread count, Hotels.com needs you (and your human) to review this year’s “Best for Pets” hotels as the ultimate #caninecritic. Apply now!” onscreen lines read throughout the video.
Eventually, viewers are encouraged to gram a pic of their dog, tag and follow @hotelsdotcom #caninecritic.