Honda highlights, in its latest commercial, that “Safety Affects Everyone” and that, when you’re able to prevent a collision, you’re not just protecting the lives of everyone on the road, you’re also protecting the lives of everyone who cares about them.
The spot includes footage of a man leaving from work juxtaposed with footage of his family, friends, and coworkers as they talk about him. “Mark is the best husband and father you could ask for,” his wife says, holding their toddler. Next, Mark’s sister is shown on a train, as she describes him as “just a big kid”. A friend says of him he is a “great guy,” and jokes that you just have to keep him off the dance floor. His nephew says Mark is the best, adding that he taught him how to steal a base. His mother and his boss are also featured praising him, while he is shown crossing a street without paying attention and being almost hit by a car. At this point, all those who talked about him are almost bursting into tears as they’re feeling the pain of losing Mark. However, things take a positive turn when the car brakes just in time, avoiding the fatal collision.
“Collisions affect more than those involved. That’s why we make vehicles than can brake before you do. Safety for everyone” onscreen lines read at the end of the commercial, which also sees Mark returning safe and sound home, to his family.
The commercial, which features the Passport Elite with Honda Genuine Accessories, also showcases, at the end, the Honda line-up. Honda Sensing, which includes Collision Mitigation Braking System and other driver assistance systems – such as Road Departure Mitigation and Traffic Sign Recognition, Lane Keep Assist, Adaptive Cruise Control, Cross Traffic Monitor and Blind Spot Information, is available on all models.