H&M showcases, in a new commercial, the childrenswear collection for babies and children designed in collaboration with Paris-based Nathalie Lété, a world-renowned artist who works across illustrations, textiles, ceramics, and paintings.
The spot features several kids – both girls and boys – some with their dogs, rocking pieces from the new assortment, which includes a range of vibrant T-shirts, dresses, jumpsuits, shorts, jeans, jackets, and swimsuits.
Colourful animal and fun floral prints, top-to-toe tropicals and more vibrant prints created by Lété embelish the styles, now available for purchase.
“In my work, I create a fantasy land for myself. A land that I want to share with other people to make them dream. It’s all about flowers, animals, birds, naivety and colors. I want to create a cocoon that brings happiness and harmony all around. The relationships between the different elements tells stories, stories that create a beautiful atmosphere. I ‘m happy to share my world through this collaboration, all around the world, together with H&M,” the French artist said for the fashion brand.