Heinz advertises its deliciously creamy Heinz Real Mayonnaise in a new commercial, that focuses on the emotional impact it has on consumers.

“Oh, my! This Heinz mayonnaise is so creamy, one day you’ll tell your grandkids about it. And they’ll say ‘Grandpa, just tell us about Humpty Dumpty’. And you’ll say ‘He broke his pelvis or whatever,” says the voiceover on the 15-second spot which opens with a young man eating a sandwich with Heinz Deliciously Creamy Real Mayonnaise and features then his old version looking at a framed photo of the mayonnaise while talking to his grandchildren, willing to tell them more about the creamy product.

Introduced in April 2018, Heinz Deliciously Creamy Real Mayonnaise, sold in a wide mouth jar for ease of use, is made with highest-quality ingredients, like 100% cage-free eggs, real lemon juice and hand-selected vinegars and oil, according to the brand. Its mayonnaise range also includes Delicious Classic Mayo and Creamy Light Mayo, which add a subtle flavor to your sandwich. Besides the famous ketchup and sauces, Heinz also produces vinegar, ranked #1 branded vinegar in the US, ready-to-serve soups, including Italian Minestrone, Creamy Pumpkin, Capsicum Tomato & Herb, Sweetcorn, Tomato & Parsley, and more, with no preservatives, no artificial coloring, no artificial flavoring, and no GM ingredients, spaghetti, baked beans, canned tuna, and pickles.