Parents are students and a kid is the teacher in H-E-B’s this yer Back to School commercial.

The 30-second ad features a young boy as a teacher to several parents who enrolled in a class about H-E-B. They are advised to open the retailer’s website and start shopping for the new school year. However, they are also informed that they can also buy groceries and order everything they need online for pickup or curbside delivery. The young teacher also tells his students that if they need to use to restroom to do it before heading to H-E-B to get their purchases.

“Back to school is easier than ever with Curbside Pickup and delivery from H-E-B,” the voiceover says at the end of the spot, which sees several H-E-B employees taking different school-related products to a school bus.

H-E-B curbside grocery pickup & home delivery is now available in select stores. The retailer now offers free next day orders for orders selecting pickup or delivery times at least 12 hours after order is placed.

Participation and pickup/delivery times may be limited. Online purchases may vary from in-store/advertised prices.

The offer ends October 1st 2019.