GoDaddy Canada invites you to see, in one of its latest ads, how C.J. Miles changed the sleep game forever by taking his business online with GoDaddy.

“CJ tried everything to get a good night’s sleep,” the voiceover says on the 15-second spot, which features the Toronto Raptors small forward in bed, surrounded by sheep, by candle lights, and then with two women playing some musical instruments by his side. Luckily, he had an idea – the idea of launching “CJ’s PJs” and promoting them on a dedicated website, using GoDaddy.

The Internet domain registrar and web hosting company has also enlisted other celebrities to pitch its services over the years. American professional racing driver and model Danika Patrick, former WWE Diva Candice Michelle, Toronto Raptors center Jonas Valančiūnas and his teammates Lucas Nogueira and Patrick Patterson are among the famous names tapped to star in GoDaddy ads.