General Mills has launched its Back to School ad, highlighting that, this fall, the brand is helping consumers save on the items that top back to school shopping lists.
The 15-second spot features a mother as she walks across her kitchen saying that Back to school is her time to shine. She then starts grabbing pencils, pens, snacks and back-up snacks from the table and putting them in her son’s backpack, which becomes so heavy it almost makes the boy fall on his back. “It’s all about balance,” the woman adds while the kid is heading out.
The commercial ends with the voiceover urging viewers to save up to $6 on Box Top$ for education faves with the coupons found on select specially-marked General Mills Big G cereal boxes that are shown on screen, including Trix, Reese’s Puffs, Lucky Charms, Cinnamon Toast Crunch, Honey Nut Cheerios, and Cheerios 100% Oats. The coupons can be used on school supplies like Paper Mate pens and pencils, and Lysol Disinfecting Wipes, as well as snacks like Go-GURT yogurt, Nature Valley Granola Bars and Nature Valley Granola.
Moreover, those who purchase specially-marked Nature Valley Granola Bars get an additional $4 of savings on products like Motts Fruit Snacks and Big G cereals, like Cheerios and Chex.