GEICO promotes its Renters Insurance in a new commercial, featuring a roommate who brings home a miniature horse to help relieve his stress from moving into a new apartment.
The 30-second spot features the young man (played by Bill Kottkamp) sitting on the floor and petting his furry friend. Asked by his roommate (Nick Nervies) whose dog is the little animal, he says the latter is his special friend, Antonio, mentioning that his luxurious fur calms his nerves when he’s worried about moving into their new apartment. “Why don’t we just ask GEICO for help with renters insurance?” his roommate asks. The guy, who reveals he hadn’t known GEICO helps with renters insurance and that they could save a bunch, too, then asks Antonio to fetch computer, but the horse ignores his request and leaves the room.
“Get to know GEICO and see how much you could save on renters insurance,” the voiceover (Andrew Anthony) says at the end of the commercial.
Kottkamp, actor and producer known for Fist Fight (2017), Moments of Clarity (2016) and Future Man (2017), is the latest name to join a growing roster of actors starring in GEICO ads. To promote its services, GEICO has also enlisted, over the last months, Eduardo Franco, who has also starred in Samsung’s “Ingenius” campaign, which took a jab at Apple, making fun, more precisely, of the iPhone X, Troy Hall, Courtney Burnell, Josh Sussman, Daniel Roebuck, Darren Richardson, Max Lloyd-Jones, David Ebert, David Anthony Hinton, Jack Plotnick, Daniele O’Loughlin, Christopher Chen, Casey Campbell, Steve Talley, and more.