GEICO Halloween Yankees vs. Mets Commercial

GEICO continues its “Rivalries” campaign with a new installment, highlighting that, while rivalries are though, saving money with GEICO is easy.

The spot features a group of kids trick-or-treating a couple. When the door opens, it turns out the man is a Mets fan. Noticing that one of the kids is dressed up as a New York Yankee baseball player, he asks him if he doesn’t want to be a New York Met. Confronted with a refusal, the man gets offended. While he turns around to grab some candies for the little ones, his wife tells the boy that, secretly, she loves the Yankees, which leaves him speechless.

“Rivalries are though. Saving money with GEICO is easy,” the voiceover says at the end of the commercial, adding that GEICO is a proud partner of Major League Baseball.

GEICO is now replacing the Allstate-owned digital insurance brand Esurance, which was Major League Baseball’s exclusive auto insurance partner since 2015 until 2018. MLB’s insurance category also includes The Hartford as partner with rights in the business insurance, homeowners insurance and employee benefits sectors. GEICO’s sponsorship portfolio also includes deals with ACC and Ty Dillon’s No. 13 Germain Racing Chevy on NASCAR’s top circuit, the NHL, and more than 60 MLB, MLS, NBA, NHL and NFL team deals.

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