A Royals fan and a Cardinals fan fight over who gets the last space in the parking lot in the latest GEICO ad, which celebrates the company’s status as Official Auto Insurance Partner of Major League Baseball.
The spot features a Royals Fan, played by Jordan Hubbard, as he initially allows another driver in the parking lot to go ahead. When he realizes, though, that the latter, played by Danny Fehsenfeld, is a Cardinals fan, things change. The two men are not willing anymore to give up at the parking space and spend the rest of the day fighting over it from their cars.
“Rivalries are tough. Saving money with GEICO is easy,” the voiceover says at the end of the spot, adding “GEICO – Proud Partner of MLB”.
GEICO is now replacing the Allstate-owned digital insurance brand Esurance, which was Major League Baseball’s exclusive auto insurance partner since 2015 until 2018. MLB’s insurance category also includes The Hartford as partner with rights in the business insurance, homeowners insurance and employee benefits sectors. GEICO’s sponsorship portfolio also includes deals with ACC and Ty Dillon’s No. 13 Germain Racing Chevy on NASCAR’s top circuit, the NHL, and more than 60 MLB, MLS, NBA, NHL and NFL team deals.