FirstBank has released a new commercial to encourage people to donate on Colorado Gives Day (December 10) and support a cause they believe in.

The spot features creator of Griz Coat, Karl Reichstetter, wearing one of his griz coats and urging viewers to donate to an NGO they want to support because, as important as bear coats are, there’s a better use of their money on December 10th.

“Why wear a coat, when you can wear a Griz Coat?” the young entrepreneurs asks in the opening of the 30-second ad. “People look at me and they think I’m just wearing some kind of costume. But it’s so much more than that. It’s a lifestyle. I guess the internet felt the same way since we raised $29,000 in crowdfunding. But as important as bear coats are, there’s a better use of your money on Colorado Gives Day. With so many non-profits to choose from, you can find something that matters to you,” Reichstetter says.

At the end of the video, an onscreen line also encourages viewers to donate at ColoradoGives.org on December 10, 2019.

The FirstBank mobile app, available for download in Google Play and Apple Store, allows customers to enjoy multiple useful features, such as FaceID, Biometric login, Apple Pay, Zelle, Mobile Deposit, which makes depositing a check as easy as taking a selfie, FirstGlance, which allows customers to see a quick summary of their information without having to log in, and many more.