Farmers Insurance Commercial - Rickie Fowler's Head in Alligator's Mouth

Rickie Fowler shows how he prepares for crushingly high-pressure situations in a new Farmers Insurance commercial.

“To survive the tour, you’ve got to be able to thrive under pressure,” the pro golf player says at the beginning of the 15-second spot, part of “Rickie’s Guide to Getting Tournament-Ready” series. As the ad goes on, it turns out he has his head into an alligator’s mouth. “I could do this all day,” he adds, his arms crossed around his chest.

“When you prepare for everything, you know how to handle almost anything” onscreen lines read at the end of the commercial.

In another ad part of the same series, Fowler is seen talking about the things he does to get tournament-ready and actually doing those things, even if some of them are quite strange. Thus, he is seen inside a ball that’s being rolled down a hill as part of his process of preparing mentally, pulling a golf chart as part of his process of getting in shape, practicing while someone throws water and ice at him as part of his process of preparing for the unexpected, and practicing literally every shot by hitting a ball that sits on all kinds of objects, from a bird’s nest, to a cone, to a jelly, and a guy’s foot.

In previous spots, released in the past years, he traveled back in time to compete against his younger self, give himself some putting pointers, and potentially disrupt the entire space-time continuum. He also showed young Rickie how, with proper technique, hips can generate powerful drives and also that they can generate powerful dance moves.

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