Expedia celebrates its status of official travel partner of the UEFA Champions League in a new commercial, urging people to “Travel Like A Champion”.
The 30-second ad opens with a bunch of friends on a stadium, at a UEFA Champions League match, who realized, on their way there, how fun a road trip can be, met interesting people, discovered a new favorite food, a new favorite view and made new favorite memories.
The ad ends with the voiceover urging viewers to book their flights, hotel and car on Expedia and “travel like a champion”.
Leading global travel platform Expedia Group became the Official Travel Partner of the UEFA Champions League last year, in August, after it signed a three-season agreement to sponsor the event. The deal also grants the brands sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals. Back in August 2018, Mark Okerstrom, CEO of Expedia Group, said in a press statement: “As the world’s travel platform, Expedia Group is excited to be reaching an agreement with the UEFA Champions League, promoting Brand Expedia and Hotels.com. There is no better sport than football to bring fans together around the world to follow their dreams of UEFA Champions League glory, and no better way to make that happen than through the power of travel.”