Estée Lauder celebrates its Rebellious Rose shade, the brand’s #1 bestselling shade of LipstickEnvy worldwide, in a new commercial that also informs that the shade is now available in two new finishes – Gloss & Liquid Matte.

The spot features Karlie Kloss as a boss who’s putting on Rebellious Rose in an elevator, on her way to the office, where the all-female staff gets ready to welcome her with enthusiasm as they are about to unveil together several ads for Rebellious Rose displayed on billboards on the skyscrapers around.

The Rebellious Rose Collection includes the sculpting lipstick in a limited edition package ($32), the paint-on Liquid Lip Color – Matte ($28), and the Kissable Lip Shine ($28), all featured throughout the ad.

The campaign tagline, “Rebellious Rose: part rebel, part rose,” was explained by Kloss in a press statement. “The campaign is centered around the idea that you don’t have to be one thing – you can be, do and create anything,” the model said for People.

Karlie Kloss became a global spokesmodel and brand ambassador for Estée Lauder in April 2018. She was appointed to create beauty content for her and the brand’s social media channels, which was to be produced by her production company, Klossy Productions.

The brand invites you to join Estee E-List Loyalty program for special offers, free shipping and returns, and to chat with a beauty advisor to get the most personalized recommendations.