After having promoted its new range of lip-balms, consisting of six “first-of-their-kind” flavors, eos is now highlighting, in a new ad, that its products are 100% natural and organic.

“This is eos. Where we pick our delicious 100% natural ingredients and mix in some magic for your daily dose of ‘damn, I feel good’,” the voiceover says on the 15-second spot, which features a young blonde woman in a lab, mixing different plants and fruits to create eos lip balms.

At the end of the spot a woman with a guitar is shown in a balcony, putting on lip balm and then starting to play the guitar.

A 60-second version, released with the tagline “Make It Awesome,” focuses on the manufacturing process and the ingredients used to make the lip balms. “This is eos. And this is the story of how we make awesome,” the voiceover says, mentioning that, “first, we search the globe to sustainably source ingredients and know exactly where they come from, then, we pick the most natural, most delicious, most irresistible ingredients, and mix them together with a healthy dose of magic. And when it’s just right, we take it to the tasting room, where we make sure every tiny little bomb tastes nothing short of 100% delicious. Because when it all comes together and you love every little everything about it, you end up with something that makes you feel exactly like you.

The same woman is also featured in the commercial promoting the new flavors, which include Watermelon Frosé, Lychee Martini, Lavender Latte, Eucalyptus Spearmint, and Sweet Grapefruit, and are available for purchase at Target for $4.99 and $5.99, respectively.