Elanco, the animal health unit of American pharmaceutical company Eli Lilly and Company, has launched a new campaign, created by agency Saatchi & Saatchi Düsseldorf, Germany, informing pet owners about the importance of deworming.
The campaign, called “True Friendship Stories,” consists of three animated spots that encourage viewers to ask their vet about the ways they can protect their pets against worms, because deworming only four times a year might not be enough. One of the ads features a dog running into a bush and eating a snail. The voiceover points out that slugs can hold parasitic eggs that may turn into worms in as little as 30 days and adds “Don’t let your loved ones be the home for worms”. He also mentions that “Deworming only four times a year might not be enough” and urges viewers to protect their pets with Elanco.
The other two spots feature a cat eating a mouse (which can also hold parasitic eggs that may turn into worms in 30 days) and another dog catching a frisbee dirty of mud (mud can also hold parasitic eggs).
The campaign also includes 3D-Illustrations that show pet owners what literally becomes of your furry friends if they do not take care of deworming properly.