Cricket Wireless highlights that it offers 4 lines of Unlimited Data for $100/month in a new commercial, featuring its furry mascot Barry.

The 30-second spot opens with a young woman returning home and introducing her friend Barry to her family. “Unlimited Data Barry?”, “Rated #1 in Customer Service by JD Power Barry?” her family members ask him. When her mother approaches Barry to take his coat, she learns that actually that’s his fur.

The ad ends with onscreen lines informing that the wireless provider offers 4 lines of Unlimited Data for $100/month.

Over the last five years, the carrier has been promoting its deals in multiple ads featuring the cuddly characters. Besides Barry, there are also Dusty, the round-shaped yellow one, Ramon, the round-shaped one with brown hair, Chip, the square-shaped blue one, and Rose, the tall green one. They have all co-starred in the company’s 2018 holiday commercial, created by Argonaut, San Francisco, which highlighted that “The best holiday plans are the ones that bring us together”.

Over the years, Cricket has also featured a host of WWE Superstars, including Sasha Banks, Dolph Ziggler, and more, in multiple ads. Partnering with WWE Superstars for in-store events and live streams has proven to be a successful strategy for the wireless service provider, which reached, in 2017, 1 million followers on Facebook and its highest social share to date, in January 2018, thanks to Sasha Banks’ livestream.