Credit Karma advertises its services in Canada in a new commercial, aimed at highlighting that your credit score can do more.
The spot features a young blonde woman sitting at a table in her small flat, in the company of her roommate, and checking her credit score with Credit Karma. The flat turns into a bigger, nicer one every time the girl checks and improves her credit score. While the first message reads that the score “needs work,” as changes are made and the score gets bigger, the messages are different, such as “Getting there” and “Nice job!”.
“Your score can do more” an onscreen line reads at the end of the commercial, which also features the Credit Karma user finding herself in a stunning flat, living with a dog, not with a roommate anymore. Finally, the voiceover urges viewers to check their credit score for free and learn how to improve it at creditkarma.ca.
Credit Karma has been offering a monthly credit score through its free online credit report and credit monitoring service since 2007, when it was founded. The score provided by Credit Karma is VantageScore 3.0, which was developed by the three credit bureaus – Equifax, Experian, and TransUnion – as an alternative to the FICO scoring model. The company also helps consumers track, maintain and improve credit health with free tools and information, provides recommendations for credit card and a variety of loans, and free federal and state income tax preparation, a recent feature introduced for the Tax Year 2016 filing period in 2017.