Cottonelle advertises its toilet paper in a series of new spots, part of the “Down There Care” campaign.

One of them features a woman who, according to the voiceover, “booked a sitter to get a wax before her much-anticipated kid-free five-day beach vacation with her husband”. “So you’re not going to wipe with just anything. You’re going to use Cottonelle,” the voiceover says on the 30-second ad, mentioning that this is “the only toilet paper with cleaning ripples that get in every nook and cranny to remove more at once for a superior clean and leave you as invigorated as the ocean breeze on your bare bottom, which feels aaaahhhh…. amazing”.

“Down There Care with Cottonelle,” the voiceover adds at the end of the commercial.

According to the brand, Cottonelle Toilet Paper is designed with CleaningRipples Texture for a superior clean that’s soft, strong and effective, and uses a patented SafeFlush Technology that starts to break down immediately after flushing. Septic and sewer safe, the Cottonelle Toilet Paper comes in several varieties: Ultra CleanCare, Ultra ComfortCare, and Ultra GentleCare. Cottonelle, part of the Kimberly-Clark family, also provides flushable wipes.