ClearScore Dog Advert - Christmoose

Moose is sad that his favourite time of the year has come to an end in the latest ClearScore ad.

Titled “Christmoose, over?”, the 30-second spot features Charlie thanking his sister for hosting the Christmas party, while helping her take down the Christmas decorations. When she says that now it’s time to get on with the New Year’s stuff, starting with her finances, Charlie asks her if she’s using ClearScore. Receiving a negative answer, he then explains that “ClearScore helps you manage your finances – everything from your free credit score to money coaching, and they help you find loans and credit cards tailored to you.” At this point, Moose shows up asking one of his famous catchphrases, “Wat doing?”. Charlie tells him that they’re just taking down the Christmas decorations, which makes the cute boxer realize that Christmoose is over and that they’re back to reality. “Oh, no,” he says with a sad look.

The advert concludes with the voiceover adding the company’s tagline, “Get your money sorted”.

In 2018, ClearScore promoted its services in ads that didn’t include its longtime mascot Moose. The cute
chocolate brown boxer, who’s been helping his owner, Charlie, to check his credit score and stay on top of his finances, has appeared in several ad campaigns for the London-based financial technology company since July 2016. His other catchphrases include “Okay, I come to!” and “Where going?”.

The ads released by ClearScore last year were focused on the services provided – for free – by the company, such as credit score, tips on how to improve your credit score, recommendations of the best credit cards and loan deals for you, and the ClearScore app, which tracks your financial history, gives you a monthly report, and alerts you to any changes.” Two adult brothers hiding under a table to escape from their dad and his “finance talk”, a “money cautious” guy who buys a fancy steel safe to protect his finances, and a young man who turns into his father are among the protagonists of the spots released by ClearScore in 2018.

Launched in 2015, ClearScore was the UK’s first service giving consumers free access to their credit score and report. Its initial offering, which featured credit scores and reports only, was subsequently upgraded to include also credit card and personal loan offers, car finance offers, a credit history feature called “Timeline”, and a chatbot to help users improve their credit. In December 2015, the company launched the UK’s first credit checking app.

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