Citroen showcases the new Citroen C5 Aircross in a hilarious new advert, released with the tagline “Adventure just got civilised”.

The 30-second spot features Nigel Owens MBE (Welsh International Rugby Union referee) as he showcases his ability to civilise even the most unruly of beasts both on and off the pitch, when meeting a bear on a forest road. Faced with the wild animal, Owens stops his Citroen C5 Aircross and invites him to have a chat. He then begins with a “haircut,” teaches him to be a gentleman and grab only one piece of meat from a silver tray, and how to play double bass.

At the end of the advert, which sees the bear sitting in the passenger’s front seat, near Owens, the voiceover says the tagline “Adventure just got civilised”.

The classically SUV-shaped C5 Aircross features large 720mm diameter wheels, robust and muscular design, a raised ground clearance of 230mm, Airbump inspired lower door and wheel arch protectors, roof bars, as well as a broad range of personalisation options. The interior boasts three individual, sliding, incline-adjustable and folding rear seats, a boot capacity varying from 580 to 720 litres.

The new C5 Aircross SUV also comes with 19 driver assistance technologies, six connectivity technologies and two exclusive Citroën innovations: suspension with Progressive Hydraulic Cushions® and Advanced Comfort seats.
This month, customers can receive a part-exchange boost of £1,250 on a New Citroën C5 Aircross SUV in the Citroën SUV Event.