Bud Light features, in one of its Super Bowl commercials, two medieval barbers talking beer ingredients while giving bowl cuts.
“Did you know Coors Light is made with barley, water and hop extract and corn syrup?” asks one of them, whose customer is holding a Coors Light bottle in his hand while having his hair cut. The other barber adds that Bud Light is made with barley, rice, water, hops, and no corn syrup.
The spot, from agency Wieden+Kennedy, ends with the tagline “Bud Light – Brewed With No Corn Syrup” flashing across the screen.
The brand’s other spots feature the Mountain (played by bodybuilder Hafþór Júlíus Björnsson) recreating an iconic scene from Game of Thrones, two warriors in a trojan horse discussing about the ingredients in their beers (Miller Lite, which is brewed with hop-extracted corn syrup and Bud Light, which is not) and a troop from the Bud Light kingdom that embarks on a journey to deliver a shipment of corn syrup to its rightful owner.