British Telecom has dropped a new advert, titled “Best of Times – Beyond Limits,” as part of its rebranding campaign, which aims to inspire people to believe that “the future is ours to take” and to highlight that BT are “working to give 5 million children the skills they need”.
The spot features a red-haired schoolgirl with freckles as she recites words of Charles Dickens’s “Tale of Two Cities” on her way to school and while entering the classroom. “It was the best of times, it was the worst of times. It was the age of wisdom. It was the end of the foolishness. It was the epoch of belief. It was the epoch of incredulity. It was the season of light. It was the season of darkness. It was the spring of hope. It was the winter of despair. We had everything before us, we had nothing before us,” she cites.
Serving as soundtrack is the 2017 hit single “Blinded By Your Grace” by English rapper Stormzy, featuring British producer MNEK, from Stormzy’s debut studio album, “Gangs, Signs & Prayer”.