British Airways advertises its Holidays program in a new spot.

The ad features two couples talking about their holiday. While the first couple brag about their luxury escape, where they enjoyed lunch al fresco under palm trees, hot rock massage and other exclusive experiences, the other couple reveal they are going on a catamaran cruise in St. Lucia with British Airways Holidays. Before that, the man hearing the other couple’s stories, “backed” by Instagram photos that had hundreds of likes, can’t help thinking about how quickly he would like to end the conversation and go on his own trip.

British Airways Holidays says they never compromise on standards and encourages people to book their holiday whatever that may be – a beach escape, a road trip or a city break, “with the confidence that there are no surprise extras where there shouldn’t be”.

The company’s offer in terms of holidays includes a carefully selected range of hotels and villas, straight-forward car hire, 24-hour helpline, package deals, deposits from £75PP, checked baggage included with every holiday, and holiday ATOL protected.