Boost Mobile encourages people to “enjoy a family feast without the hiccups” in a new commercial.
The spot, titled “Thanksgiving Error” and aimed at highlighting that “on a spotty network, group texts can get lost in the sauce,” features a woman as she welcomes her sister and mother to a Thanksgiving meal at her place. Once the two ladies unveil what they brought over – namely cranberry sauce, the host can’t help but get annoyed and check again the text she had written on the family’s group during the preparations for the holiday. She thus discovers that the answer she gave to the question “What should we bring?”, informing that she’s making cranberry sauce, hadn’t been sent.
“Enjoy a family feast without the hiccups on a super reliable, super fast nationwide network,” an onscreen line reads at the end of the commercial.