BCBGMAXAZRIA Adriana Lima Commercial

BCBGMAXAZRIA has tapped Adriana Lima as the new face of its Autumn/Winter 2019 campaign, Be Your Own Muse.

After teasing the campaign on social media, posting the message “Be chic. Be groundbreaking. Be unforgettable. Be confident. Be inspired. Be powerful. #BEYOUROWNMUSE,” the fashion brand has released the campaign film, starring the Brazilian model. Directed by Dana Boulos, the 60-second video features Adriana Lima wearing various styles from the new collection, which includes “powerful separates, elegant accessories and effortlessly chic dresses”.

Rachael Wang served as stylist, Sylvia Wheeler took care of the model’s hair, and Kali Kennedy was responsible for the makeup.

“Here at #BCBGMAXAZRIA, our design begins and ends with the muse – the women who bring ideas to life. Over the decades, we have always championed women as tastemakers, creatives and leaders, and strongly believe that all women possess an inner strength and beauty that they can channel into their endeavors. To us, #BEYOUROWNMUSE means to look within, and to use to what you find there to inspire all that you do – from choosing an outfit, to running a business, to living a beautiful life,” the fashion brand said of its new campaign and the idea behind it.

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