Cosmetics giant Avon has released a new commercial for the latest premium, long-lasting fragrance from the bestselling Eve brand, Eve Truth, starring Eva Mendes.
The 44-year-old actress, model and businesswoman, who already was the face of the brand’s “Eve” perfume lineup, which also includes Eve Duet, Eve Alluring, Eve Confidence and Eve Elegant, encourages women to wear their truth, whatever that is, in the 30-second spot, which features her wearing a floral dress on a sunny day in LA.
“Introducing the new fragrance by Avon. Eve Truth. The freedom to be you. Never wearing any mask. Wear your truth, whatever that is,” the voiceover says.
Developed by French perfumer Laurent Le Guernec, Eve Truth Eau de Parfum is described as “a captivating floral fruity scent” and features top notes of starfruit and pomegranate, heart notes of peony, gardenia and pink freesia, and bottom notes of velvet musk, amber and cedarwood.