ALDI has released a new commercial to run in the US, urging viewers to shop quality products at affordable prices, including the chain’s premium selection of cheeses.

The 30-second spot features a young man at the checkout counter, in an ALDI grocery store. Noticing the numerous packages of cheese on the conveyor belt, the cashier can’t help but start a conversation with the customer. “It’s a lot of cheese,” she says, looking at him while scanning the items. Thus, she learns that he prepares for the first date at his place with a girl he met online and tries to impress her because her profile says she loves cheese.

When he shows her a picture of the respective girl, the cashier notices that her profile says she loves chess and takes the opportunity to clarify this for him. Seeing the look on his face, she tries to make him feel a little bit better by saying that the cheese he bought is great and showing him one that’s imported from England.

“Looking to impress? Shop at ALDI and find all your favorites for way less than you think,” the voiceover says at the end of the commercial, adding then the tagline “Shop differentli”.