adidas and Pharrell Williams have launched the Now Is Her Time campaign, aimed at empowering women across the world to stand up and step forward.
Shot by legendary photographer Collier Schorr, the campaign features a diverse cast including Patrisse Cullors, community organizer and co-founder of Black Lives Matter, singer-songwriter Syd, Nadya Okamoto, nonprofit leader and founder of period.org, writer, director and broadcaster Reggie Yates, surfer Keala Naihe, architectural technologist Iddris Sandu, filmmaker and human rights activist Sunny, dancers Sheena Cain and Sophia Parker, and models Isabela Rangel Grutman, Sara Cummings, and Kadija Diawara, sharing their thoughts on a variety of topics, that tackle gender, sexuality, sexual rights, race, and equality.
“Equality comes when people break down barriers. I empower the women in my life by supporting them and letting them know that they can do anything they want,” Keala Naihe says. “Equality comes when we listen. Equality comes when we act,” Reggie Yates says. Sara Cummings defines empowerment as “apologizing for the way that you stand up for yourself” and Sunny believes that “Empowerment comes from within and not anything outside ourselves”.
The new “Now Is Her Time” collection includes 23 new unisex colorways of classic Adidas by Pharrell silhouettes, Solar HU, NMD, BYW and the Adilette, a new silhouette to the HU collection, and is available for purchase at adidas flagship stores, Foot Locker, select retailers, and online.