Lexus urges people to stay restless with the icon that does the same in a TV commercial for the 2020 Lexus RX.
The 45-second ad, entitled “Fearless Leader,” opens with a woman riding a bike down a road, who is followed by her husband, who’s at the wheel of the new Lexus RX. Thanks to the Apple CarPlay integration for iPhone, the man is able to call his wife while driving and ask her how she’s doing. It turns out she is the fearless leader of a company, who’s taking her passion to a new level, riding on all kinds of terrains and weather, with her partner and their Lexus by her side.
“Stay restless, with the icon that does the same. The new RX, crafted by Lexus,” the voiceover says at the end of the spot, which showcases the RX line-up, including the RXh, RX F Sport and RXL.
The 2020 Lexus RX SUV, which comes with a distinctive new grille, a 12.3-inch touchscreen, and Apple CarPlay and Android Auto capability, will be a little more expensive thanks to these added features, costing buyers $45,175 to start.