XFINITY Home Commercial

XFINITY promotes, in a new commercial, its XFINITY Home system, which is described as “a total home security solution” that includes, among others, 24/7 professional monitoring with fast response time.

“XFINITY Home connects you to total home security from anywhere,” the voiceover says at the beginning of the 30-second spot, titled “Change of Plans”, which opens with a family in their car and the wife telling her husband they’re going to need to turn around after she receives a notification on her phone informing her that motion was detected around their house. Thanks to the 24/7 video recording, she is able to see what happens in her home at any time and make a decision, in this case return home.

The system, which provides battery and cellular back-up at no additional cost, enables users to arm, disarm and control their system remotely, using the XFINITY Home app, personalize their home by setting rules to get real-time alerts when activity is detected. Features like smoke monitoring, remote thermostat control, and live video monitoring can be added with a one-time equipment purchase. To record, rewind and review up to ten days of video footage, customers can add 24/7 Video Recording for $9.95/month per camera.