Weather Tech presents the “ultimate winter vehicle protection” from WeatherTech in a new commercial, aimed at highlighting that these items make coffee and donuts so much more fun.

The 30-second spot features a man drifting with his pickup truck in the snow and enjoying every single moment of it even if his coffee gets spilled in the process. The voiceover presents the “ultimate winter vehicle protection from WeatherTech,” consisting in laser-measured FloorLiners for the interior, BumpStep, and no drill MudFlaps, that protect the exterior, and urges viewers to order today from the brand’s website.

Other recent commercials also showcase, besides the above mentioned items, seat protectors and the CupFone, which is designed to fit any size cup holder and works great whether you’re driving, boating, or golfing.