After its “Very Serious Film” and the series of 15-second spots featuring people who are trying to keep a serious face while their faces are tickled from offscreen by surprisingly long Twizzlers, the brand continues its “You Can’t Be Serious” campaign with a new spot, highlighting that “not even the very serious Ronda Rousey can be serious with Twizzlers”.
The 15-second ad stars the professional wrestler/actress/UFC champion losing a Twizzlers stare down. A few seconds later, she bursts into laughter and then takes a bite from a limp and droopy licorice twist. The brand’s tagline, “You Can’t Be Serious,” flashes across the screen.
Twizzlers’ “You Can’t Be Serious” campaign, from creative agency Crispin Porter & Bogusky, is only the latest advertising campaign Rousey stars in. She also appeared in commercials for MetroPCS, Reebok Women, Pantene Hair Products, and others.
The range of TWIZZLERS Licorice candy products includes Twists, Pull ‘n’ Peel, NIBS, Filled Twists, Bites in black, cherry and other great licorice flavors. Twizzlers are made of corn syrup, wheat flour, sugar, cornstarch, and in smaller amounts palm oil, salt, artificial flavor, glycerin, citric acid, potassium sorbate, Red 40, and soy lecithin. They do not contain animal gelatin or other animal products, and are approved as a vegan-edible candy, accordin to the candy brand.