Sunderland based Tombola Arcade (Tombola Bingo’s sister site) announces it sponsors ITV’s reality show I’m A Celebrity.. Get Me Out Of Here! in a new ad.
The “heroes” are various insects that play “cyclone”. This is only one of the ads heralding the sponsorship. Other ads features a caterpillar, a scorpion, bugs, and more.
In the past, the number one bingo site in the UK has also sponsored Loose Women and Emmerdale. Its effort to gain market share implied placing their brand around the most famous and most talked-about campfire on TV: in the I’m A Celebrity jungle. According to ITV, every day of the sponsorship, tombola gave away cash prizes of up to £10,000 online. The winners were announced in two live TV ads which aired during the series, which encouraged people to join in the fun and be a part of the tombola community. Other competitions hosted on tombola’s platforms included the chance to win a luxury family holiday to Australia as well as a big hamper give away with lots of Ozzie treats.
Tombola has organized a week full of Christmas competitions as part of the Five Days of Fesrive Fun, giving people the chance to win a variety of prizes, including £100 vouchers, a brand new phone up to the value of £500, and more.