Tiffany & Co. has launched a new campaign, called Love & Engagement, which explores how Tiffany plays a part in real-life love stories.

One of the spots features Max and Andres, two young lovers who have been together for three years now and express their individuality and partnership with a Tiffany engagement ring. The couple first met when Max was in New York for his first feature film. Andres, who is in the military, decided to come out after the repeal of the “Don’t Ask, Don’t Tell” policy and did so on Max’s YouTube channel during Pride Month. “I think it’s really cool that the idea of relationships and family are becoming so malleable that you can kind of create whatever you want your family to be, but I think it’s also really nice to be able to have those classic images that we associate with family and love,” Max says in the short video released by the jewelry brand. Andres shares the story of how he decided to come out and how he did on Max’s YouTube channel. They also talk about the promises they made to each other, which include moving to California and buying a puppy.

Tiffany’s new program allows you to choose a diamond, setting and personal inscription that speak to you and beautifully represent your love. Tiffany diamond engagement rings are offered from $1,300 to over $1,000,000. Each of those rings is backed by the brand’s Full Lifetime Warranty.